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Is the future bright for Cyprus manufacturers?

By Fiona Mullen from "Financial Mirror"
November
2004

'Low-tech' the wrong label for innovative firms
R&D focus could be missing the point

While we are used to hearing doom and gloom stories about the manufacturing sector in Cyprus, certain sectors normally labelled as 'low-tech' could have a bright future, according to preliminary findings of recent research. Moreover over-emphasis on research and development at the expense of the high-employment innovative firms in the 'low-tech' sector could  be missing the point in the strategy on competitiveness.

The research on Cyprus was carried out by Professor David Jacobson, of Dublin City University and Frederick Institute of Technology. He is one of a group of pan-European experts taking part in PILOT (Policy and Innovation in Low-Tech Industries), a project under the EU's Fifth Framework Programme.

Low-tech industries are defined by the OECD as those where the sector as a whole invests less than 0.9% of turnover in research and development.

One of the key aims of the PILOT Programme is to investigate whether certain assumptions about such 'low-tech' industries--that they cannot compete in a high labour-cost Europe, that they do not innovate, that they do not grow their employee base and that they are not worth government attention--hold true.

 

Wood furniture and jewellery

Many pilot studies have been conducted across Europe which, according to preliminary findings, indicate that these assumptions are false. When the findings are completed next year, it could lead to a shift in EU policy thinking.

Speaking at a gathering of PILOT academics organised  by Frederick Institute of Technology last Thursday, Jacobson noted that certain 'low-tech' sectors in Cyprus "bear further analysis."

As a whole, manufacturing has been in decline for several years. Revised Gross Domestic Product (GDP) and Gross Value Added (GVA) data released by the Statistical Service in November showed that GVA in manufacturing fell by an averaged 0.2% per year in 1996-2003, compared with a rise of 3.4% for total GVA.

The manufacturing figure will look even worse in 2004 because of the closure of the oil refinery in April.

However, within each subsector, the story is rather different.

In the case of wood furniture and fixtures, for example, Jacobson showed that value-added in the sector has risen at a time when employment has remain stable. In other words, productivity has risen.

Indeed, 2004 data seems to bear his analysis out: output of wood and wood products rose by an average 25.2% in January-July, according to Statistical Service data.

Another Cypriot sector which he believes has good potential according to initial analysis is jewellery. This has been a traditional sector in Cyprus.

Jacobsen also mentioned food products and beverages, printed matter, machinery and equipment and the construction-related non-metallic minerals as sectors with potential.

Even the troubled textiles and clothing sector should not be considered hopeless, says Jacobson.

Noting that a successful company such as Benetton sources the majority of its raw material from one region in Italy, Jacobson said that Cyprus had a "very strong design tradition", and could therefore compete in the area of design and model production.

'Low-tech' is a big employer

So-called 'low-tech' sectors are also strong employers.

Speaking at the seminar, PILOT's leader, Professor Hartmut Hirsch-Kreinsen of Dortmund University,  said "Low-tech shows a strange life in hi-tech countries."

In Europe, low-tech sectors employed more than 35% of the labour force between 1980 and 2000, and mid-tech around 25-30% compared with a steady level of less than 10% for the hi-tech sectors, such as automotive, pharmaceuticals and new materials.

Within 'hi-tech' Germany, an even higher proportion--63% of employment--is based on low- and medium-to-low tech industries, compared with 23% for hi-tech.

Innovation is much more than R&D

One of the problems in using R&D as a measure for industries, noted Hirsch-Kreinsen, is that it fails to take into account different types of knowledge, such as the practical and implicit knowledge of workers.

It also misses the fact that low-tech sectors can quickly absorb R&D from elsewhere in order to innovate and raise productivity.

Case studies carried out among a range of Irish firms by Kevin Heanue, of City University Dublin showed that there was widespread product innovation. Moreover, many of these companies were suppliers to the hi-tech sector.

Dr Andrea Bardi, who did cases studies of the interaction between low-tech and hi-tech industries in Italy, found that hi-tech sectors actually depend heavily on low-tech industries.

"The successful operation of low-tech products is a crucial precondition for innovation in whole value chains and for the design, manufacture and application of hi-tech products," he said.

Cyprus could be missing the point

One of the key findings of the PILOT project is likely to be that the 'low-tech' label to describe sectors which do not spend a great deal on traditional R&D is not only misleading, it risks diverting policy attention away from really innovative firms which are also creating employment.

"We believe that fundamentally, in the way policy is formulated there is a bias in favour of R&D-intensive or hi-tech firms," said Jacobson.

Dr Bernard Musyck of Frederick Institute noted that Cyprus is dashing to create a hi-tech sector from scratch, and has pledged to the EU that it will raise R&D spending to 3% from 0.3% today.

However, the conclusions of the PILOT project suggest that Cyprus could be missing the point, and that an emphasis on innovation in general, rather than hi-tech R&D in particular, could be a more efficient and effective way of raising Cyprus' productivity and doing its part to make Europe the most competitive economy by 2010.

By Fiona Mullen, Financial Mirror, November 2004

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